In pharmacy retail, clear product information is an important reference that helps customers shop with confidence, and a detail that stores must maintain every day.
ETAG-TECH has deployed electronic shelf labels and LCD marketing screens at BIG Pharmacy in Malaysia, bringing price information close to the products and presenting product introductions and campaign content in the right places. This supports stores in their daily information upkeep and helps customers make their selections.
#/01 Meet BIG Pharmacy: serving everyday health, starting from the community
Founded in 2006 with its first store in Damansara Uptown, BIG Pharmacy has grown into one of Malaysia's leading pharmacy chains and is part of BIG CARiNG Group.
The brand provides professional pharmacy services and carries nutritional supplements, medical and rehabilitation supplies and personal care products, with licensed pharmacists and nutrition professionals offering health-related guidance. Professional services and a broad product range together define the BIG Pharmacy in-store experience.
Customers arrive with clear purchasing needs, and they also need to browse and consult on site to find the products that suit them. Such an operating environment places more refined demands on product display and information presentation.
#/02 Behind a well-stocked shelf: continuous information maintenance
New products, price adjustments and rotating promotions are part of everyday retail operations. In a pharmacy with a wide range of categories, every change has to be mapped to a specific product and a specific display position. For chain operations, the same work is repeated across different stores.
Maintaining traditional paper labels involves production, sorting, replacement and verification. As products and stores multiply, these fragmented tasks keep accumulating.
Making information updates easier and better connecting shelf displays with operational planning is the practical value that electronic shelf labels bring to a pharmacy.
By managing display content digitally, electronic shelf labels offer a path to reducing repetitive label-swapping work and improving the efficiency of information maintenance, giving store staff more time to focus on customer service.
#/03 From shelf labels to large screens: building richer ways to display
In the BIG Pharmacy project, ETAG-TECH brought shelf electronic labels and its 10.1-inch and 37-inch LCD marketing screen products into the store, answering different display needs in different positions.
Electronic shelf labels sit close to the products, carrying prices and basic information so customers can check them on the spot.
The 10.1-inch LCD marketing screen offers more room for content, making it suitable for product introductions, promotional information and featured recommendations, and enriching the display beside the shelf.
The 37-inch LCD marketing screen provides a larger canvas for brand promotion and themed campaigns, suited to store information that needs to stand out.
Choosing devices according to display position and content, so that customers see information where they need it, is the focus of this product combination.
#/04 Making digitalization serve everyday operations
Reducing repetitive information maintenance helps store staff devote more energy to product display, customer consultation and on-site service.
Clear price and product information also supports customers' independent browsing and lays smoother groundwork for later professional consultation.
Through the BIG Pharmacy deployment, ETAG-TECH integrated electronic shelf labels and LCD marketing screens into the pharmacy's daily operations, helping the store maintain product information, present promotional content and give customers clearer references for their purchases.
The deployment illustrates how electronic shelf labels and LCD marketing screens are moving into the day-to-day operation of pharmacy retail, connecting products, content and service at the point where customers make their choices.
