JRTech, headquartered in Montreal, announced that Associated Grocers, a subsidiary of Pattison Food Group, is deploying JRTech Solutions’ Pricer SmartTAG Color electronic shelf label (ESL) products to over 650 independent retailers in Western Canada. The SmartTAG Color ESLs allow for black, red, white, and yellow display, marking a technological shift from the previous black, white, and red display specification to a four-color display one.