With more than 200 million e-readers currently in use all over the world, the company is seeing a huge opportunity for growth as consumer preference shifts towards color e-readers.

he only catch? You have to use CNET's exclusive discount code, CNETBOOX50, to get the full discount. Prefer to shop at Amazon? You can get the Boox Palma for $246 on Amazon, but it costs more and doesn't come with the free case.